Niels (1971) has been working for bol.com since May 2008. Before that he was working as a Webanalytics architect for Moniforce, and as an ICT architect/researcher at the National Aerospace Laboratory in Amsterdam. Since the second half of the 1990s he has been working on processing problems that require scalability. He has applied these concepts in the past 20 years in aircraft/runway planning, IT operations and in the field of web analytics to build reports for some of the biggest websites in the Netherlands. Also at bol.com the primary focus of Niels Basjes are scalability problems and he is responsible for a shift in thinking about data and the business value it contains. Niels studied Computer Science at the TU Delft, and has Business administration degree at Nyenrode University.